The People’s Project is Los Angeles-grown mutual aid organization working to fill everyday needs and empower communities. It aims to connect communities with rental assistance, food aid, financial literacy, workforce training, childcare and more by facilitating and strengthening the ties between organizers, volunteers, and neighbors. Through solidarity, not charity, the People’s Project is meeting everyday needs, cultivating community bonds, and scaling mutual cooperation in Los Angeles neighborhoods.
The People’s Project is brave, groundbreaking, and the powerful. The brand my team and I created matches that energy. It is dynamic–its loud and active tone is balanced with playfulness to evoke a homegrown, approachable, yet credible feel.
After analyzing client goals and the end user needs, I saw an opportunity to expand the client’s community impact even further by including a resource directory on their new site. The client can now aggregate the many mutual aid organizations, services, and events in one filterable, searchable, and sortable directory. Users can filter by language, region, and type of aid.
Through social media I was able to flex the brand to its boundaries, mixing refined, simple designs with bold, experimental compositions. We used social posts to inform our audience of partners and events, educate and provoke conversations about mutual aid, and celebrate community connection.
