06West Street Garden Foundation
Sharing the story of the neighborhood effort to transform an empty lot into community greenspace. Community engagement and neighborhood transformation in New York City.
about
The West Street Garden in New York City began as an empty lot and was transformed into a neighborhood garden through community effort and organizing.
01
branding
02
website
03
collateral
01
branding
02
website
03
collateral
01
branding
02
website
03
collateral
01
branding
02
website
03
collateral
The West Street Garden Foundation wanted to create a website to tell the story of the garden, celebrate the community action, and build support for future efforts.
01branding
The website’s visual elements reflect the people-powered, locally-grown effort to enhance the natural environment and build community in the neighborhood. The typography leans into retro, environmental tones, while hand-drawn illustrations give a human, grassroots feel. Energetic, bright greens are balanced by neutral whites and blacks. The wordmark's characters branch off to twine and curl like leaves or roots.
02website
attention to details
The design system and scope of the site afforded a lot of room for play and creativity. Hand-drawn illustrations and interaction design bring added joy and engagement to the site.
